An Open Letter from Solo Printing.
Published October 2011 GD USA magazine
I do not need to point out that the last several years have been difficult. Businesses are struggling and people are trying their best to keep their heads above water. Economic downturns hurt us all.
The natural impulse and what we have seen are for businesses to retrench and individuals to cut back. This combination only serves to exacerbate an already difficult situation. We ultimately create our own negative self fulfilling prophecy. It is time to break this cycle and drag ourselves out of the economic quicksand.
I firmly believe that success breads success, that private industry creates jobs and jobs stimulate growth. This being the case, we are left with the question of the chicken and the egg. Businesses require demand for their products and services in order to expand. Individuals need jobs and financial security to purchase the available products and services. The question remains, which is going to make the necessary leap of faith?
I contend that the responsibility firmly falls on the business community. Our country has been built on the entrepreneur, the visionary that sees opportunity and is willing to take that leap of faith. We have all cut back, rethought our business models and now is the time to invest and move forward. The opportunity is now.
I am proud to say that during the height of the economic downturn and within one of the hardest hit industries Solo Printing took that leap of faith and embarked on a sizable capital improvement program. Solo viewed the downturn as an opportunity. A time to invest in new technology and add seasoned professionals to our staff. This gamble paid off with improved sales and added capacity. As the economy improves, as it certainly will, Solo is positioned for even greater success.
Obviously as a member of the Solo team I am bias toward our company and accomplishments. That does not alter what is required for success in today’s marketplace. A willingness to invest in the future, reaching out to vendors, suppliers, new ideas and expanding the workforce are all part of the solution. The opportunity for success and growth has never been better for those willing to take a leap of faith.
John Carr, Director of Marketing, Solo Printing, Miami FL
