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Digital Printing is Completely Customizable with Solo Printing’s Variable Printing Services

Posted on Digital Printing May 20, 2019 by Taylor Jacoby

Are you looking for a way to boost your marketing efforts? Do you want your brand to stand out in the sea of bland, uniform flyers? Then you need variable printing- a customizable type of printing from Solo Printing. You’re sure to catch the eye of your target customers. In this article, we’ll tell you what it is, how it can help, and why you should choose us for printing your marketing materials.

What Is Variable Printing?

As the name suggests, variable printing is where you customize each piece of marketing material so it fits the bill for the recipient. Say you’re sending out postcards to prospective customers; with traditional marketing, you’d put a generic message on the postcards so it applies to everyone who receives it. With variable printing, you can tweak the features and messages of each postcard so even if you’re ordering 1,000 postcards from us, each one can potentially have different messages, stamps, artwork, and more.

How Is It Done?

As with other types of digital printing, variable printing is done with a digital printing press. Although you may be worried about the speed of variable printing, modern technology has become so advanced that printing companies can handle variations in printing on materials without experiencing any slowdown in the process. At Solo Printing, we’ve invested in a brand new Xerox 1000i digital press that employs the use of Dry Ink technology to produce high quality pieces at an expedited pace.

How Can Variable Printing Help?

The whole point of marketing is to grab prospects and convert them into customers. However, not all marketing is created equal. In fact, 86% of consumers say the use of personalization is what leads them to make a purchase. By investing the time into researching and crafting specific messages to your target audiences, you’ll increase the chances of successful marketing significantly. Plus, you can create truly unique pieces that will generate interest in your brand.

Why Choose Solo Printing?

Here at Solo Printing, we’re continually utilizing cutting-edge technology to bring you printing services that are high-quality and have a quick turnaround time. We’ve been in business since 1985; with over three decades of experience and over 165 employees, we can deliver on whatever printing services you need.

Plus, we care about our community and the environment. We have triple environmental certifications for green printing. As one of the largest minority-owned businesses, Solo Printing gives back to the community to empower women and children. As a company that believes in the global community, you can depend on us to deliver on not just printing services, but also social change.

Boost Your Marketing

As you can see, variable printing is an invaluable tool when it comes to marketing. By connecting with people on a personal level, you can increase the chances of them turning to you when they need the services you offer. Would you like some help with variable printing today? Then get in touch with us!


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