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Why You Should Invest in Print Marketing Materials in a Digital World

Posted on Commercial Printing June 12, 2019 by Taylor Jacoby

Are you looking for a way to help your company stand out? While there is typically a lot of buzz surrounding digital marketing, you should consider print marketing. Four out of five small business owners said that print helped their business stand out. Sure, digital marketing may be convenient, but don’t be so quick to count print out.

Here are a few important reasons why you’ll want to invest in print marketing — even in today’s digital-driven world.

Consumers Prefer Print Over Digital

We’ve heard for years how the Kindle will kill physical book stores or how websites will cause newspapers to close. While there’s some truth to that, consumers still love physical media. According to a report from Freeport Press, people read more physical newspapers and magazines than digital ones.

Almost 55% of survey respondents claimed that they hadn’t read a single digital magazine in the past month, while 41% said they’d read between one to two print magazines.

Print Marketing Allows More Freedom

There are certain things you can do in a print ad that isn’t possible in the digital realm. A printed advertisement allows for experimentation with textures and sensations, like how magazines sometimes include perfume or cologne samples. It might seem like a gimmick, but using tactile ads is a wonderful way to make sure people remember your brand. Plus, handing a potential client a high-quality, professionally designed and printed marketing piece is extremely impactful.

You’ll Reach a Different Audience

Web ads can only reach so many places. When audiences close their browsers or log off of Facebook, you have a unique opportunity to advertise thanks to print collateral. In face, even if you don’t realize it you’re exposed to print collateral all the time. That branded magazine or pamphlet at the doctor’s office? That’s marketing collateral. Print ads, be it a banner or pamphlet, can help you reach your audience in locations that digital marketing often can’t reach.

Print Ads Generate More Emotion

Digital marketing may be everywhere, but that’s also its biggest drawback. As a result, people are more likely to tune out digital ads. However, a study carried out by the U.S. Postal Service Office of Inspector General and Temple University noted something just as important.

People are more likely to have an emotional response to print marketing, as they spend more time with it than a digital ad. While digital ads captured attention at a faster rate, people spent more time looking at printed marketing, and as a result, were more likely to follow through with the ad’s call-to-action. So while digital ads are faster, that doesn’t mean they’re better. Especially when it comes to variable printing.

Print Marketing Is Here to Stay

While it might seem like print marketing and its days in the sun are through, the fact remains that it’s alive and well. In fact, in many ways, it’s doing better than ever. Are you ready to see what print can do for your business? We’d love to help! Contact us today and see how your business can take advantage of the many benefits of digital printing!

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