Service
Direct Mail & Data
If you're struggling to quantify results and determine your ROI for your direct mail campaigns, we have the solution for your business.
What it is
Direct mail you can measure.
SP Direct is Solo Printing's direct mail digital integration platform. It pairs your mail campaign with digital marketing services so you can track effectiveness and follow up across the channels your prospects already use.
It takes persistence to convert. Buyers typically respond only after repeated, consistent touches, so SP Direct keeps your brand in front of them from the mailbox to their screen.
What we run
What SP Direct includes
Socialmatch
Match your mailing list to social accounts and serve ads around the drop.
Mail Tracking
Predict delivery timing and get per-piece confirmation with mapping.
Informed Delivery
Add a digital ride-along image to USPS Informed Delivery scans.
Call Tracking
Dedicated numbers with demographic data on every caller.
Online Follow-Up
Retarget your website visitors with aligned digital ads.
Social Media Follow-Up
Retarget visitors on Facebook and Instagram.
LeadMatch
See which visitors came from your mailing and what they did.
Why it works
From the mailbox to the browser.
Direct mail earns attention; digital follow-up closes the loop. SP Direct connects the two so a single campaign works across mail, search, and social, and gives you a dashboard to watch it perform in real time.
In their words
"The Solo Team did an excellent job getting us started [with SP Direct]. It's new to all of us and we heavily rely on Solo. Just looking at some of the results, it's phenomenal. And, the dashboard is amazing and so helpful."
Good to know
Frequently asked questions
What is SP Direct?
SP Direct is our program for connecting physical mail with digital tracking and follow-up, so campaigns can be measured and extended beyond the mailbox.
Can direct mail be personalized?
Yes. Variable data can personalize names, offers, imagery, URLs and QR codes when the campaign data and creative are set up for it.
Can Solo track direct-mail results?
We support tracking mechanisms such as delivery visibility and digital follow-up. The exact reporting available depends on the campaign configuration.
Get started
Want direct mail you can measure?
Let's connect your next campaign to digital follow-up and track every result.